Awesome guest speaker today from the marketing faculty from a local university.
Looking at advertisements and how marketers analyze AIO's (Attitudes, Interests, Opinions).
An example of persuasive language.
Watching Ash Beckham's TED Talk regarding Tolerance and Acceptance ("That is so gay") CLICK to watch
Excellent video on gender stereotyping among primary students. CLICK to watch
How are ads helping to perpetuate stereotypical norms (ex. cleaning ads featuring only women).
A paradox for marketers: how do they market to women but not depict stereotypes?
How can diverse advertisements help to change the narrative? Need to diversive marketing.
Example: Under Armour released a series of commercials depicting strong women ("I Will What I Want). CLICK to watch
Example: "Mad World - Philippines CLICK to watch
Niche marketing: companies like Subaru marketing to the LGTBQ community
Advertisement example for Subaru "Entirely comfortable with its orientation."
Advertisement example for Subaru "Different Drivers. Different Roads. One car"
Journal assignment due on Monday: What are three things that you took away from todays presentation? Why?
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