Looking at advertisements and how marketers analyze AIO's (attitudes, interests, opinions)
An example of persuasive language (how do we change the pejorative?)
Watching Ash Beckham's TED TALK regarding tolerance and acceptance ("that is so gay") CLICK to watch
Excellent video on gender stereotyping among primary students (from the UK). CLICK to watch
Heineken ad poking fun at gender stereotypes: CLICK to watch
UK bans gender stereotypes in adverts: CLICK to read
Girls toys vs boys toys: CLICK to watch
UK bans gender stereotypes in adverts: CLICK to watch
Men in commercials? What is the stereotype: CLICK to watch
How are ads helping to perpetuate stereotypical norms (ex. cleaning featuring only women). CLICK to watch
A paradox for marketers: how do they market to women but not depict stereotypes?
How can diverse advertisements help to change the narrative? Need to have diverse marketing.
Example: Under Armour released a series of commercials depicting strong women "I will what I want") CLICK to watch
Example: "Mad World" - Philippines CLICK to watch
No comments:
Post a Comment