Day 42: Project work day

Life lesson: control what you can control!

Superhero project presentations next Thursday, November 16

All the best!

Day 41: Advertising and Marketing

Looking at advertisements and how marketers analyze AIO's (attitudes, interests, opinions)

An example of persuasive language (how do we change the pejorative?)
Watching Ash Beckham's TED TALK regarding tolerance and acceptance ("that is so gay") CLICK to watch

Excellent video on gender stereotyping among primary students (from the UK). CLICK to watch

Heineken ad poking fun at gender stereotypes: CLICK to watch
UK bans gender stereotypes in adverts: CLICK to read
Girls toys vs boys toys: CLICK to watch
UK bans gender stereotypes in adverts: CLICK to watch
Men in commercials?  What is the stereotype:  CLICK to watch

How are ads helping to perpetuate stereotypical norms (ex. cleaning featuring only women).  CLICK to watch
A paradox for marketers: how do they market to women but not depict stereotypes?
How can diverse advertisements help to change the narrative?  Need to have diverse marketing.

Example: Under Armour released a series of commercials depicting strong women "I will what I want") CLICK to watch
Example: "Mad World" - Philippines CLICK to watch

Day 40: Gender unit begins

Define masculinity vs. femininity.  Gender roles?  Descriptions?

Handout: human rights legislation

Charter of R&F.  BC Code of HR.

Story of Human Rights: CLICK to watch

Not allowed to run a marathon? CLICK to read and watch

Arrested for showing skin? CLICK to read

Day 39: Project

Continue to work on project in the library computer lab.