Self/Peer assessment
Looking at advertisements and how marketers analyze AIO's (attitudes, interests, opinions)
An example of persuasive language (how do we change).
Watching Ash Beckham's TED TALK regarding tolerance and acceptance ("that is so gay") CLICK to watch
Excellent video on gender stereotyping among primary students (from the UK). CLICK to watch
How are ads helping to perpetuate stereotypical norms (ex. cleaning featuring only women). CLICK to watch
A paradox for marketers: how do they market to women but not depict stereotypes?
How can diverse advertisements help to change the narrative? Need to have diverse marketing.
Example: Under Armour released a series of commercials depicting strong women "I will what I want") CLICK to watch
Example: "Mad World" - Philippines CLICK to watch
Niche marketing: companies like Subaru marketing to the LGTBQ community. "Entirely comfortable with its orientation." "Different Drivers. Different Roads. One Car" CLICK to watch
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